digital signage 2008 市場狀況

October 28, 2008

Report: Digital Signage Market to Hit 2.3 Million Displays by 2012

By Michael Dinan  TMCnet Editor

Though economic conditions present a short-term c

hallenge for digital signage, the market already has grown 34 percent in 2008 and is expected to continue its upward trend after next year,a Scottsdale, Arizona-based IT research firm is reporting today(2008-10-28).

Officials at MultiMedia Intelligence say that the market has consumed 1.1 million digital signage displays this year(2008), and is expected to consu

me nearly 2.3 million displays by 2012 .

According to MultiMedia Intelligence’s new 68-page report – which costs about $4,000 and is titled “Network Digital Signage: Infrastructure, Displays, Software and Technology,” global economic weakness will hurt new hardware deployment growth over the next year, but the market will return to double-digit growth in 2010.

Other findings of the report include: China overtook the USA as the top digital signage consumer, driven by preparations for the 2008 Olympics; retail, transportation and restaurants and bars are the top 3 verticals for digital signage; education and corporate communications verticals are making impressive gains; digital signage networks are increasingly driven by digital media adapters rather than PCs. Digital media adapters will exceed PCs in new deployments in 2009; roughly 8 percent of digital displays have embedded TV Tuners, with ATSC, DVB and country-specific standards competing for leadership.