觸控式數位看板 強打互動體驗

數位看板（Digital Signage）應用廣泛，已經成為工業電腦（IPC）業者共同瞄準的新目標市場，甚至連同面板製造商、嵌入式軟體業者及IC業者都鎖定這市場積極布局並提供多種解決方案。......
http://www.qiyu.com.tw/232

人體圍棋報導20090213

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人體圍棋

影像辨識追蹤 用腳下圍棋

【聯合報╱記者許韶芹／台北報導】

http://udn.com/NEWS/DOMESTIC/DOM2/4735574.shtml

自由時報

http://www.libertytimes.com.tw/2009/new/feb/14/today-life3.htm

人體變"活棋" 棋王周俊勳稱奇

公視 (2009-02-13 22:23)http://news.sina.com.tw/article/20090213/1373452.html公視新聞
1. http://www.pts.org.tw/php/news/pts_news/detail.php?NEENO=108963

2.
http://www.ch5.tv/VOD/content.php?media_id=152947&sublevel_id=2561&lk_ch=T&theMode=0&

在第45分42秒

聯合新聞網
 http://video.udn.com/video/Item/ItemPage.do?sno=334-233-2F344-233d3d3b3-2F4-233-2B33

資策會最新「影像辨識及追蹤技術」 邀你體驗近端商務與互動媒體

來源：台灣商務網  記者：陳資緯  發佈時間：2009/2/14   http://www.taiwanpage.com.tw/new_view.cfm?id=21103 CTimes - 互動式媒體,資策會,周俊動,楊仁達 http://www.hope.com.tw/News/ShowNews.asp?O=200902131738335421 太平洋新聞網 http://www.pacificnews.com.tw/shownews.php?postnewsid=4&titleid=34712 真人圍棋 虛擬棋盤   人間福報 http://www.merit-times.com.tw/NewsPage.aspx?unid=113893

CognoVision

CognoVision是一間數位看板廠商, 提供觀眾偵測機制, 致力於測量與追蹤數位看板廣告案的效益, 主要產品 : AIM(Anonymous Impression Metric) View, 是一個廣告觀眾測量系統, 透過數位看板上加裝的光學設備, 偵測與追蹤觀眾的臉; 商業模式與Trumedia和Quividi相同; 針對數位看板Display所提供的商業情報(BI)包含以下:

• Actual Impressions - The number of people who look at your displays
• Length of Impressions - How long people look for
• Potential Audience Size - The number of people who walk by
• Dwell Time - How long people stay near your displays
• Anonymous Demographics - Demographics of your audience (gender and age bracket)

AIM View所帶來的效益

• Understanding ROI
• Understanding ROO (Return on Objectives) such as changes in consumer behaviour
• Determining the best locations for displays
• Tailoring screen content based on audience characteristics
• Providing proof of performance metrics for your displays
• Understanding audience engagement levels
• Comparing metrics with industry standards including CPM, CPP, and GRP
• Offering pay-per-impression billing for achieved audience targets
• Optimizing advertising based on accurate audience measurement data

AIM Traffic - Opportunities-to-See (OTS) Counter

AIM Traffic是用來算人流與判斷人流方向的設備, 架設在人的頭頂上, 當人走進或離開一個區域時, 就會被偵測與追蹤.

所帶來的效益:

• Understanding consumer shopping patterns
• Monitoring the effects of advertising campaigns
• Monitoring queue lengths and wait times
• Optimizing allocation of sales and service personnel

AIM Analytics - Web-based Reporting Tool

報表系統, 可獲知數位看板的廣告效益與決策資訊

AIM Services

• Maximize Advertising Potential

Maximize your advertising sales. AIM provides you with third-party metrics to maximize your advertising revenue. Base your advertising rates on industry standards including CPM, CPP, and GRP. Furthermore, rates can be charged for reaching a specified target audience, or based on audience behavior such as engagement and impact.

• Designing & Planning Services

Be Proactive. Designing and planning a digital signage network deployment requires a thorough understanding of how your potential audience interacts with the physical surroundings in which the network will be installed. CognoVision's AIM system can optimize your network deployment by identifying the best locations for displays based on impressions, behavior and demographics. Optimize your network design based on accurate metrics before a complete deployment.

• Validation Services

How effective is your signage? This is a critical question that AIM answers by providing quantified proof of performance data. AIM provides audience behavior information, including number of viewers, length of view time, potential audience size, dwell time, and more. Our solution also integrates with POS data to correlate viewership information with sales uplift data.

資料來源 : http://www.cognovision.com/

2009 數位看板 十大趨勢

趨勢一 : 企業專注於"內容"

趨勢二 : 傳統的廣播式媒體將被取代

趨勢三 : 代理的經營模式建立
digital out of home ( DOOH)

趨勢四 : 品牌的新舞台

趨勢五 : 跨平台還有與手機互動能力

趨勢六 : 互動與資料分析

趨勢七 : DOOH提升資料驅動(data-driven)的內容或廣告搜尋

趨勢八 : Display與Player的降價

趨勢九 : 還未到成熟時期, 仍在錯誤嘗試中成長

趨勢十 : 相關廠商處於成長期

資料來源 : http://digitalsignagetoday.com/article.php?id=21353&f=1

digital out-of-home 市場狀況與預測

Research: DOOH to grow to more than $2 billion this year

• 28 Oct 2008

STAMFORD, Conn. — Despite severe economic headwinds and declining traditional advertising spending, the U.S. digital out-of-home media industry is on pace to grow 11.2 percent to $2.43 billion in 2008, according to research released today by PQ Media, a provider of media econometrics. While the industry's growth this year will decelerate from 24.5 percent in 2007, PQ Media forecasts digital OOH spending in the U.S. to grow at a compound annual rate of 12.9 percent from 2007 to 2012. --> 美國市場

In its first foray into the global digital OOH market, PQ Media found that spending worldwide will grow 12.8 percent to $6.11 billion in 2008, slowing from 22.6 percent last year(2007), but is forecast to expand 14.5 percent from 2007 to 2012. The U.S. accounts for nearly 40 percent of global digital OOH spending, but its share will decline over the next several years, according to Global Digital Out-of-Home Media Forecast 2008-2012. Key international growth markets include Russia, India, China, Brazil and Australia, among others, which will benefit from major trends such as emerging market potential for operators, greater brand acceptance, advanced technology and new measurement systems.

U.S. spending on video ad networks, the largest segment, is on track to expand 8.1 percent in 2008 and will decelerate in 2009 before returning to double-digit growth in 2010, according to the report. Digital billboards remain the fastest-growing segment, albeit slower in 2008, posting growth of 28.2 percent and remaining in the 20 percent range through 2012. Ambient ad platforms will grow 6.8 percent in 2008. This growth compares with expected low single-digit growth or outright declines in most ad-based media in 2008 and 2009, including newspapers, radio, broadcast TV and magazines. U.S. digital OOH spending grew 23.1 percent on a compound annual basis from 2002-2007, exceeding 20 percent growth each year of the period, PQ Media found.

digital signage 2008 市場狀況

October 28, 2008

Report: Digital Signage Market to Hit 2.3 Million Displays by 2012

By Michael Dinan  TMCnet Editor

Though economic conditions present a short-term c

hallenge for digital signage, the market already has grown 34 percent in 2008 and is expected to continue its upward trend after next year,a Scottsdale, Arizona-based IT research firm is reporting today(2008-10-28).

Officials at MultiMedia Intelligence say that the market has consumed 1.1 million digital signage displays this year(2008), and is expected to consu

me nearly 2.3 million displays by 2012 .

According to MultiMedia Intelligence’s new 68-page report – which costs about $4,000 and is titled “Network Digital Signage: Infrastructure, Displays, Software and Technology,” global economic weakness will hurt new hardware deployment growth over the next year, but the market will return to double-digit growth in 2010.

Other findings of the report include: China overtook the USA as the top digital signage consumer, driven by preparations for the 2008 Olympics; retail, transportation and restaurants and bars are the top 3 verticals for digital signage; education and corporate communications verticals are making impressive gains; digital signage networks are increasingly driven by digital media adapters rather than PCs. Digital media adapters will exceed PCs in new deployments in 2009; roughly 8 percent of digital displays have embedded TV Tuners, with ATSC, DVB and country-specific standards competing for leadership.